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A 'nine-day-wonder' in the business world. A term used derogatively of a trading venture the initial and often exciting promise of which is belied by results - often with much heart-searching and financial ruin to innocent investors. The most notorious catastrophe of this sort was the South Sea Bubble of the eariy eighteenth century. bursting with a terrible finality and on a national scale in 1720.

Reference: The Penguin Business Dictionary, 3rd edt.